Google Wants to Become Your Personal Finance Advisor


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by Ben Parr

In its attempt to break into the personal finance market, Google has launched a new tool for finding and comparing financial products. At its core, Google Advisor is a personal finance comparison tool. It helps you check the rates for mortgages, credit cards, CDs, checking accounts and savings accounts by providing a list of financial instruments that meet your search criteria. For mortgages, Google provides data such as APR, monthly payment, fees and contact details. If you’re looking for a credit card, the search giant provides data on rewards, card type, purchase APR and the annual fee.
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