By Mathew Ingram
As if newspapers and magazine publishers didn’t have enough problems already, what with declining advertising revenue and the difficulty of getting readers to pay via iPad apps and paywalls, the number of competitors they face is expanding almost daily — and it’s not just aggregators like The Huffington Post. High-end group shopping service Gilt Groupe has just launched its own cooking magazine, and the New York Public Library has launched an interesting iPad app that also has a very magazine-like feel. As the tools to publish become cheaper and cheaper, brands are effectively becoming publishers in their own right...[continued]
