Apple Store Workers Share Why They Want to ‘Work Different’


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By Josh Eidelson

On the day Apple celebrated 10 years since opening its first Apple Store, employee Cory Moll announced a campaign to unionize the company’s 30,000-plus retail employees. Moll sent an e-mail to reporters declaring that “the people of Apple are coming together to "‘work different.’” "The core issues definitely involve compensation, pay, benefits," Moll said. A Reuters reporter echoed the response of many journalists in calling the union drive “unusual given Apple’s reputation for fierce employee loyalty.” But interviews with workers in three states help explain how and why some of Apple’s employees want to change the company. (All three employees interviewed for this article requested and were provided anonymity based on their fear of retaliation.)
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