Why Web Personalization May Be Damaging Our World View


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by Josh Catone

...According to former MoveOn.org executive director and current board president Eli Pariser, however, there are dangerous, unintended consequences to filtering. In this new book, The Filter Bubble, Pariser argues that all this filtering is starting to isolate us. When websites show us only what we like, we get cut off from the diverse points of view that can enrich our understanding of the world. That might be relatively harmless when you’re searching for Ms. Cyrus’ latest single, but what about when you’re trying to find information about pending legislation in Congress or news about revolution in another country? We had a chance speak with Pariser about how filters are changing the Internet as we know it.
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