by Christina Warren
On Monday, the Internet Corporation for Assigned Names and Numbers (ICANN), approved the creation of generic top-level domains (TLDs) for brands and organizations. Historically, only 22 general use-approved TLDs, which include .com, .org, .net and a host of others, have existed across the web. A number of country code top-level domains (like .me and .ly) also exist and throughout the years, many individuals not from those countries have used those domains to give their domain or brand a more memorable (or in some cases, shorter) URL. The promise of more generic TLDs is immense because it could conceivably open up new domain extensions and opportunities for a wider variety of brands, organizations and services...[continued]
