McDonald's wants to redefine the McJob


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High-profile hiring spree aims to upgrade image of low-wage jobs
By John W. Schoen

As McDonald’s seeks to beef up its workforce, it’s also trying to upgrade its image as the poster child for low-wage jobs by redefining the term “McJob." The company said Monday that it plans to sign up 50,000 new workers on a single day later this month — a hiring spree that would expand its workforce by more than 7 percent
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