High-End Burger Joints Raise The Stakes


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by Rob Sachs

If you're not aware of Five Guys Burgers and Fries yet, just wait — you probably will be. It's the fastest growing restaurant chain in the country, and it's leading a burger revolution that's making the bigger chains take notice. Count President Obama as a fan of Five Guys. In May 2009, the president ordered a hamburger at a Five Guys restaurant in Washington. CEO Jerry Murrell doesn't shy away from the fact that his restaurant isn't a typical burger joint. "We put a sign up in our stores when we first opened up, and the sign said, 'If you're in a hurry, there are a lot of other really good burger places real close to here,' " he says. "It was real in-your-face."
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