Box office revenues are down 20 percent for the first quarter of 2011. While it is fair to blame the bad economy and abundance of alternatives, some good movies could turn things around.
By Gloria Goodale
With the first quarter US box office down a whopping 20 percent over 2010, the odds are pretty good that instead of heading out to the multiplex, many Americans simply tossed in a DVD, flipped on Hulu, or logged into their Netflix subscription to stream a film instead. And these are only a few of the many proliferating options that are cutting into industry profits this year. Mind you, revenues for the quarter still hit nearly $2.1 billion – versus just over $2.6 billion in 2010. But much like the car dealer in town, the movie business is built on steady return customers...[continued]
