by David Sax
Outside the Project One gallery in San Francisco's design district, a young woman dressed as an ice cream sundae is standing beside the velvet rope. Inside, a throng of young professionals binge on free wine and brownies as they're feted by a man dressed as a cupcake and another as a gingerbread cookie. This so-called Sugar High soiree is not a child's birthday party. It's an exclusive event honoring one of the foodie world's most influential sects: the Yelp Elite Squad, the search website's cognoscenti...[continued]
