With the new Steve Harvey movie and new TV network, Packer tells how he's making a mark in Hollywood--and how you can, too
by Tomika Anderson
Its name may also begin with a "B”-- like "black”--but Bounce TV executive Will Packer warns viewers not to mistake his new network for BET. Bounce, he says, will be different. Sure, its target audience is also African American, but Bounce distinguishes itself from Black Entertainment Television, Centric and TV One by its potential reach alone. When it debuts this fall, the Atlanta-based channel, which estimates it will reach 50% of US households at launch (and will grow as it establishes distribution deals like the recent one inked with Raycom Media), will be the first free broadcast network of its kind--a relief for those who can’t afford cable...[continued]
